The Moral Vision
Reciprocity
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had to be increased considerably, the tyres sold far
outnumbered previous sales. Formerly the tyres
had been manufactured according to the company’s
own formula, while the improved version was
based on the opinions and suggestions of the
consumers as well. It was only natural that people
should regard the product as being far superior to
the original one.
In this world all people—not just manufacturers
and consumers—are dependent upon one another.
It is, therefore, only sharing and cooperation which
can lead to success in this life. It is the principle of
give-and-take which should be most active, like
two-way traffic. A system of benefits can never be a
one-way thing. Reciprocity should be the order of
the day.
