The Call of the Quran
5. The call of da‘wah in the modern age
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illumination of high intention, it is raised to the
plane of divine realization. It is only devotion to a
noble cause which can produce the high thinking
and fine character which will enable trainees to
perform their duties towards the call of God. And it
should not be forgotten that such sincere and
dedicated people are needed in the attainment of
worldly as well as religious goals.
An advertisement, published in
The Times
(London),
in 1900, appeared in ordinary print in a small box,
quite unaccompanied by any pictures of female
figures or anything else to lend it visual appeal. It
ran as follows:
‘Men wanted for Hazardous Journey. Small
wages, bitter cold, long months of complete
darkness, constant danger, safe return
doubtful. Honour and recognition in case of
success.’... Sir Ernest Shackleton.
This advertisement was for a gruelling expedition
to the Antarctic. So many people responded to it
that the sponsors had to make a selection from
them. It was such courageous people who brought
the scientific revolution to the West, thus paving the
